What Is Keyword Research?

One of the most important factors in onsite optimization is keyword research. Most importantly, in order for your keywords to be effective, they need to be closely related to the information you find on your site about products and / or services. In addition, your keywords or keyword phrases should appear in the content of your website, either as words or as images.

Another aspect to consider when running an onsite SEO campaign is the title tag of web pages. The title should be different for each page of your website, it should not exceed 60 characters in length, and obviously, it should include your keywords.

The site SEO project should also include meta keywords and meta descriptions as well. As far as Meta keywords go, it is now widely believed that they are no longer as important as they used to be. However, major search engines still monitor meta keywords, which should be present on each of your web pages, separated by commas. It is recommended that the same number of meta keywords be used on each web page, not earlier.

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